The nanum gothic font is used for both the Korean and English.
Colors are required to remain consistent for the band consistency across all media.
- White background is most appropriate for the CI.
- When the SM Identity is not clearly expressed due to the saturation and brightness of the background, or when the background is red, using the negative CI image is strongly recommended.
Prohibition of Misuse
Improper usage of the CI could harm the brand consistency of TK Chemical; it must be used as stipulated in the regulations.